Posted by Karen E. Lund in Humanizing Technology, Ignorance, Social Media, Technology.
Tags: #UsBlogs, Egypt, Facebook, Humanizing Technology, Ignorance, Social Media, Technology, Twitter
I have always liked old buildings. On vacations I usually seek out old house museums. My home is almost a century old (the original part, anyway, which is only two rooms). I love that high-tech companies are putting their offices into old lofts and industrial buildings. So when I learned that Christopher Gray, who writes about architectural history for the New York Times, was speaking at a local historic preservation organization, I went.
After Gray’s talk I got into a conversation with a woman who is a regular member of the group. She said it was nice to see a “young person” like me (this was several years ago; I was still in my 30s) attending an event in person. It seemed to her that many young people spent too much time with “this new Internet thing.” Then she asked how I’d heard about the event.
“I read about it on the society’s website.” Her face fell.
To me it was an early lesson in the influence of the Internet: a good website can tell you something you didn’t know before; a great website can make you shut down the computer, get up from your chair, and do something in real life. When I say a “great website” I don’t mean great design, just useful information. In this case all it took was an events calendar.
The Internet has come a long way since that evening. Even the term “Internet” has become a bit squishy: it’s no longer just the World Wide Web and UseNet, nor is it just about computers. Sure you can view your Twitter, Facebook and other social media feeds in a web browser, but you can also view them other ways, including hand-held devices like smart phones and tablets. Wi-fi is becoming ubiquitous. As Americans (and others) spend more time online, the means of accessing the online world saturates our very landscape.
So where’s the influence? And who is influencing whom?
Tools like Klout, PeerIndex, etc., purport to measure a person’s online “influence.” It’s an interesting idea but they are nowhere near the goal; at best they can make a good estimate of one’s effectiveness on Twitter (which is the data most of them use). They can measure the number of tweets a user sends, the ratio of followers to following, how many links are included in tweets, and how many @mentions are exchanged.
But I’m not convinced. Specifically, having watched my own Klout score fluctuate over the past few months I think their algorithm has a ways to go before it can even measure Twitter effectiveness well. When I took three days off from Twitter and the rest of the online world over the New Year’s weekend, my Klout score gained a couple of points. Maybe I do come across as the strong silent type, but being silent in social media ought not to raise my influence score.
That said, both Klout and PeerIndex do a decent job of measuring the unmeasurable, if you consider only the narrow scope of Twitter effectiveness. Klout identifies five people who influence me and five others I influence. Four of each group are members of the #UsGuys Twitter tribe, which is where I spend most of my Twitter time. That’s accurate. My other influencer is @WriterChanelle, the organizer of the #GenYChat (which I occasionally participate in, despite being a Boomer) and Klout says I influence @Pushing Social, one of the organizers of #TweetDiner. Those are good so far as they go, but if I’m influenced by Chanelle, I’m probably influenced by @OneJillian, too. And I know that @MargieClayman, the other #TweetDiner organizer, influences me, especially as a blogger—probably more than Stanford Smith (@PushingSocial) does.
But that’s all about online influences, and there’s nothing Klout or PeerIndex could quantify to show how my blog has been influenced by other bloggers, or that I’ve read books (or put them on my TBR list) that were reviewed and recommended by virtual friends.
Offline Influence Hits the Streets
Wael Ghonim, the Egyptian Google engineer who created We Are All Khaled Said and was jailed for 11 days during the democracy protests in Egypt, was interviewed on 60 Minutes. “If there were no social networks it would have never been sparked,” he said.
But then Ghonim went on to say,
“One of the strategic mistakes of this regime was blocking Facebook. … They have told 4 million people that they are scared like hell from the revolution. … They forced them to go to the streets to be part of this.”
Now that’s influence!
If your presence or absence on social media (or both, in sequence) or access to it can provoke hundreds of thousands of people to go out into the streets and peacefully protest for democracy, you have clout—”clout” with a small “c” and big impact.
Not that Ghonim did it alone. Actually, he kept a fairly low profile until after he was released from jail. It was his use of social media combined with thousands of other young Egyptians and people outside Egypt who spread the word, who united to take action or to watch from around the world and voice their support.
In the end what matters is not what influence we have in the online world; it’s whether the online world can influence us to step away from the computer and do something.
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This post is another Monday edition of #UsBlogs. This week’s theme is “How to build your offline Klout.” I’ll be posting other contributors on the #UsBlogs page later in the week, after the pixels are dry.
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Posted by Karen E. Lund in Ignorance, Learning.
Tags: #FAIL, Ignorance, Learning
There’s a natural human desire to avoid failing. If we care enough to do something, we want to do it right. Admitting failure hurts.
I’ve made enough mistakes in my life to have learned something: not just individual lessons learned from particular mistakes, but a big picture sense of how to recognize when things aren’t going well. I haven’t completely mastered the art, but I’m willing to share what I know—after all, I’ve learned so much from others’ mistakes that it’s time I shared my own lessons.
Steps to Successful Failure
Falter. If possible, avoid complete failure by nipping it in the bud. “When you find yourself in a hole, stop digging,” is great advice. As soon as you realize that things aren’t turning out the way you planned or hoped, step back.
Acknowledge. This might be the hardest step—admitting there’s a problem. But it’s necessary to confront your lack of success in order to correct it. The farther you go in the wrong direction, the more effort it will require to get back to where you need to be and the longer it will take. You may also minimize the damage.
Inquire. Figure out what’s going wrong, why, and how it might be fixed. The important thing here is not to point fingers and blame people; that will certainly cause hard feelings and make everyone defensive. Be as objective as possible. Were goals not clearly defined? Was the process not explained fully or is it not working out? Did unexpected circumstances arise? Assume that everyone did the best they could. It’s rare that people deliberately sabotage a project (and if they do, that’s the problem you need to tackle first) and deserve to be blamed. Foster a cooperative atmosphere in which people can analyze what went wrong and why without hurting anyone’s feelings.
Learn. Ultimately this is where you’re going, but you need those three earlier steps. Make your mistakes, admit that something’s not working right, and figure out where the problem is. Then find a solution. You may need to do this a few times until all the bugs are worked out.
Thomas Edison famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.” I’m happy to report that it’s never taken me 10,000 tries to either get something right or realize that it was beyond my capacity or violated the laws of nature. But I’ve also tried my hand at many new things that didn’t quite work out on the first try—and that includes some things I’ve done with this blog. There have been several posts, pages and widgets that never made it to Publish. That’s not a bad thing; those unsuccessful attempts (read: failures) eventually were corrected and allowed to go public.
This is the first in a series of posts on the subject of Failure (tagged #FAIL). I’ll be looking at a few “failures” that turned out well in the end or proved to be valuable learning experiences for those involved. If you have examples you’d like to suggest or any stories to share, please leave a comment.
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Posted by Karen E. Lund in Humanizing Technology, Ignorance, Social Media.
Tags: #UsGuys, Humanizing Technology, Ignorance, Social Media, Twitter
I was one of those who delayed joining Twitter because I couldn’t quite figure out what it was about. 140 characters? That’s not enough to say anything, is it? After all, I’d sometimes found the 2,000 character limit of a Blackberry e-mail message restrictive—and I had not embraced IM or text messaging as anything except a quick way to exchange a few words with colleagues when all else failed. (Emphasis on that part about “when all else failed.”)
Then I attended a presentation by Bonnie McEwan at the Foundation Center‘s New York library. She talked about various social media platforms, but it was her recommendation about Twitter that made me reconsider it. “It’s important to tweet what you are thinking, not what you are doing.” I mulled it over and a few days later I signed up for a Twitter account. (On the same day I registered this WordPress blog, because I knew there would be times when 140 characters wouldn’t be enough.)
As I began to explore Twitter I saw that it shares an advantage common to simple tools: it’s versatile. Complex tools tend to be specialized—the more features are added, the more the tool influences the user instead of the other way around. Despite the adage that “if the only tool you have is a hammer, every problem looks like a nail,” I’ve used actual hammers to close the lids on paint cans, crack open a coconut, and even knock apart an old bookcase that had once been built using nails and a hammer.
Twitter, in its 140 characters, is simple but infinitely adaptable. Anything you can say, anything you can link to, can become a tweet. So how do people use it? The two best uses are as a town hall or a soap box.
Twitter as Virtual Soap Box
Unlike Facebook, LinkedIn and other social networks, user relationships on Twitter can be one-directional. By default, tweets are visible to any other Twitter user and, in some cases, even to people without a Twitter account. Twitter users don’t have to accept followers (although we can block followers we find objectionable); anyone can follow anyone.
This makes it easy to use Twitter as a broadcast medium. You can use a Twitter account to post your thoughts about any subject, quote from your favorite authors (even yourself), share links… The list is almost endless. And some Twitter accounts do this very well. I follow @BBCWorld to receive updates when the BBC posts new articles or video on their website. I don’t expect them to follow me in return or to engage me in conversation on Twitter any more than I expect a BBC reporter to address me by name on the radio. (That actually happened once—a cautionary tale and an idea for a future blog post—and it freaked me out a bit.) Recently I’ve also been following @AJEnglish, the English feed for Al Jazeera, to get updates about the democracy protests in Egypt.
These Twitter feeds are useful, like having a customized newspaper available whenever I want it; but they’re not very engaging, so I have a Twitter list called News to follow them. A quick scroll through my News list gives me a sense of what’s happening in the world. But if everything on Twitter was like those news broadcasts, it wouldn’t keep me checking my timeline as often as I do.
Twitter as Virtual Town Hall
My real introduction to the power of Twitter came less than 48 hours after signing up. I wanted to follow a conference via live video feed, but when I tried to access the video it balked. I checked the Twitter feed for the conference and learned that others were having problems, too. Fortunately a few people at the conference were live-tweeting the speakers and I spent five hours following along. (It turned out that the conference organizers expected 100-200 viewers but got 1,200.) It was fascinating and I was completely hooked! After watching for a while I felt brave enough to jump in and contribute a few comments, and even discovered someone I know in real life in the conference feed. By the time I left that stream I’d found lots of interesting people to follow, quite a few followers of my own, and learned about Twitter hashtags.
My hashtag epic continued when I discovered a few regularly-scheduled Twitter chats and then the #UsGuys tribe.
These are not soap boxes or broadcasts, although participants often share links to news, blogs or other online articles they think will interest others in the group. No, these are town halls, where people can stand up to say what they’re thinking but also interact with others. We retweet others’ posts with comments, respond, ask questions, offer advice… It’s a community of like-minded people, regardless of geographic location, who share what interests them.
And the Winner Is…
I’m not against a good broadcast Twitter account. Some, especially those who’ve been in the broadcast news business since before Twitter existed, do it exceptionally well—short, punchy and to-the-point. A headline and a link is all it takes. When I want a quick news fix or the latest word on a breaking story, I rely on my News list along with more traditional media. But that list wouldn’t keep me following tweets whenever I’m online; a short visit would satisfy me.
The thing that keeps me checking my Twitter feed and has made me a fan (some might say fanatic) is the ability to interact with others. Whether it’s a one-time #CrisisData conference, a recurring chat like #NPtalk or #TweetDiner, or the 24/7 conversation of #UsGuys, the two-way interactions on Twitter enable me share what I know (sometimes from those broadcasts), see what others are thinking about, and discuss what interests us. It’s the potential for sharing that makes Twitter greater than the sum of its 140 characters.
This post is part of a tribal blog project organized by #UsGuys on the subject “Twitter: Network or Podium?” You can find me on Twitter at @Karen5Lund.
I’m looking for opinions—specifically, what is the best soap box/broadcast Twitter account you follow, and what tribes, chats or groups do you participate in?
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Posted by Karen E. Lund in Circle, Emergency Preparedness, Ignorance.
Tags: Circle, Emergency Preparedness, Ignorance
Yesterday I attended a TEDxWomen event in New York City. With a group of other women (and a few men) I watched a full day of TED Talks by and about women—and by a few exceptional men. I wanted to blog about it, but it was too much to put together overnight. Eventually I’ll write about the day, either singly about some of the Talks or collectively about the event. But the penultimate Talk has inspired me to tell a different story.
The next to last speaker was Caroline Casey, a woman who lived the first seventeen years of her life not knowing she is legally blind. Somehow her parents were able to make her believe she could do anything that any of her fully sighted friends and classmates could do.
I happened to attend a college that had an unusually high number of disabled students. Once upon a time, before the Americans with Disabilities Act, Marist College built most of it classroom and dormitory buildings to be wheelchair accessible. After a while it became background. The first time I saw a student who had no arms in the cafeteria, it was a shock. After a while, it became routine. One night in the campus pub he beat me at a video game. Still later, I realized there were students with disabilities that were not visible.
Needing Help
It was the first week of my third semester, the first meeting of one of my English courses. The professor, Mr. Lewis, was just beginning to speak when I heard a sharp breath behind me, then a soft gasp. The breath seemed very close; the gasp was such as you’d hear in a movie theater at the moment an unexpected plot twist is revealed.
Mr. Lewis stopped speaking and stared—not at me, but at something just behind me. I waited. Nothing was said. I turned around and saw the young woman in the desk behind me uncouscious and rigid in her desk. I was taking it in when a voice near me said, in a calm and reassuring tone, “She’s having a seizure.”
“Oh,” I said. “I thought that’s what it was. I’ve never seen one.”
“Do you know what to do?” The voice belonged to a classmate, Jim, who was sitting next to me. Marist is a small liberal arts college, slightly under 2,000 students at the time, so English and Communications majors, who take some of the same courses, get to know each other. Jim and I had taken classes together before. We had both been in classes taught by Mr. Lewis. There was some trust among us, but it was about to be pushed to new limits.
“No,” I said.
“I do. I’ll talk you through it.”
Jim was smart, funny, thoughtful—but he was also a quadriplegic. An accident had damaged his spinal cord and he got around campus in a battery-powered wheelchair controlled by a joystick. Jim manipulated the joystick with a metal loop attached to his wrist by a velcro strap. He had limited use of his arms, but not of his hands or legs. Yet he was the only person in the room who knew how to handle the situation.
“Get her out of the desk,” Jim said. I stood and slid my arms under her shoulders and hips. She was petite and it wasn’t difficult to lift her: she was rigid as a board. I put her down on the floor in the aisle beside her desk. At Jim’s instruction, I put her sweatshirt, which she’d draped over the back of the desk, under her head, so she wouldn’t be injured if she had another convulsion.
I tried to kneel beside her, but it was cramped. I stood, picked up an empty desk, and hurled it to the back corner of the room, behind the empty row of desks behind Jim’s wheelchair. It hit the wall and dropped, entangled with another desk beneath it.
I knelt beside the girl, who looked awfully small and pale on the classroom floor. Jim talked me through first aid, checking her breathing, looking for other injuries. Then there was nothing more to do. I looked at the unconscious girl beside me. I looked at Jim. Back and forth, watching for a change in her situation or new instructions from Jim. I have no idea how much time passed, but it was probably just a few minutes.
Then I looked up at Jim and saw paramedics walking through the door pushing a stretcher. I was relieved that help had arrived. I looked around the room and it was empty except for me, Jim, Mr. Lewis, the still unconscious girl on the floor beside me… Without my noticing, Mr. Lewis had sent a student to the Campus Security office to call an ambulance, and the rest of the class had quietly filed out and found an empty classroom a few doors away.
We were walking down the hall toward the new classroom, Jim in his wheelchair on one side of me and Mr. Lewis on the other. Mr. Lewis stopped, gently put his hand on my arm to stop me, and looked deeply into my eyes.
“Are you alright?”
“Yeah, I’m OK. What are we doing out here?” To this day I have absolutely no memory of the time between the paramedics arriving and my noticing the room was empty, and walking in the hall with Jim and Mr. Lewis. How I stood up, collected my handbag, books and jacket are a complete blank.
I stayed with the class. Fortunately it was my last class of the day. Afterward I went back to my dorm room, kicked off my shoes, and fell into bed, immediately asleep on top of the covers. A while later—maybe a couple of hours–a friend came to get me for dinner. He said I looked awful, and I told him what had happened.
“That was YOU?” He’d heard about the seizure. Apparently the story was spreading around campus. But nobody knew it was Jim and me who had given first aid until the ambulance arrived.
So when I hear people described as disabled, I always think of Jim. He had no use of his legs. He had some motion in his arms, but couldn’t move his fingers independently. And yet which of us was more capable that afternoon? I had strong arms and legs. My hands could grip an unconscious girl, a sweatshirt, a desk. But I had no idea what to do. Jim did everything through me.
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